7 Questions You Should Ask Yourself When Assessing Digital Strategy

Digital is everywhere, it has experienced an incredible growth over the last years and building capabilities in digital marketing is imperatives for your company success. You’ve accept that people consumption patterns are changing with the digital technologies (93% of shoppers’ buying decisions are influenced by social media) and understand that in order to stay competitive … More 7 Questions You Should Ask Yourself When Assessing Digital Strategy

5 Guiding Principles of Mobile Marketing

“Don’t run over my content… Don’t stick an ad in my feed… And definitely don’t interrupt my conversations with Friends!” It is arduous to reach our customers or leads on mobile. Although smartphones are ubiquitous people don’t want ads on their screens. This can be understood since almost every consumer is experiencing: more competition for … More 5 Guiding Principles of Mobile Marketing

Love It: Social Media Reputation Management

Reputation is compagnies’ biggest asset so we would think they would avoid engaging in business practices that endangered their brand’s image. Yet many large corporations have to deal with a social media crisis and find their reputation damaged due to harmful or illegal practices spread around internet (the world). Unfortunately some handle them better than others. What is a Social Media Crisis … More Love It: Social Media Reputation Management

Love That You May Want To “End A War”

Do you ever wonder why some nonprofit organizations get the most traction? There are thousands of great nonprofits out there and it is sometime difficult to pick which charity should get our donations. There are so many great causes. Personally, most of the time, I go online to evaluate charities. I don’t grab my checkbook as soon as I … More Love That You May Want To “End A War”