Love It: The Power of Gamification in E-commerce Marketing Strategy

As I was researching about strategies to motivate action and drive engagement with prospects, customers and partners on a website Mr. Yorke E. Rhodes III, my eCommerce lecturer, who also happens to be a Global Business Strategist at Microsoft focusing,  introduced us to the concept of “gamification”. Like many marketers, I have heard of game theory as a method pertaining to advertising, but … More Love It: The Power of Gamification in E-commerce Marketing Strategy

Love It: Consumers Are in Control but Brands’ Narrative Is Still in Your Hands

Lack of control is scary to brands and it’s understandable. Yet, as social media platforms have taken some of the marketing power away from brands and given it to consumers, companies are losing the power to control the perception of their brands through perfectly orchestrated campaigns. Consumers — with a happy Facebook post, an angry … More Love It: Consumers Are in Control but Brands’ Narrative Is Still in Your Hands

Love It: The World Is Moving Toward a “Pay-to-Play” Internet

Startups, business owners and entrepreneurs rely on the Internet to create a market, launch their businesses, advertise and distribute their goods, applications and services to customers. The Internet, more than any other invention of our time, has unlocked possibilities we couldn’t imagine a generation ago. The big reason for it is the fact that most … More Love It: The World Is Moving Toward a “Pay-to-Play” Internet

Love It: Social Media Buy-buttons’ UX Progress

E-commerce and social media have been flirting for years. Consumers are increasingly relying on social media platforms like Pinterest for research and discovery, making social media a place where people could be more motivated to make purchases. The challenge for social networks is to make the shopping experience directly into social streams a seamless user experience. One model uses … More Love It: Social Media Buy-buttons’ UX Progress

Love It: Bitcoin

I discovered the appeal and advantages of Bitcoin during a eCcommerce lecture on payment systems. In theory, everyone should be able to send money easily, quickly, and cheaply through Internet. Unfortunatley, most payments today don’t work that way. Virtually, every payment we make (credit card, debit card, check or online transfer) relies on large financial institutions’ proprietary … More Love It: Bitcoin