Love It: Facebook Reactions Button

Facebook no longer just has a Like button. Today, the platform has launched globally the Emoji Reactions. We have been asking for a Dislike button for years, although the network has resisted making this tool that allows us to criticize others, Facebook is addressing the spirit of this request more broadly. The platform was working on this feature to facilitate the expression of … More Love It: Facebook Reactions Button

Love It: Instagram Will Let Users Switch Among Accounts

Community managers everywhere will rejoice, as starting this week, we will be able to easily and quickly switch Mobile, Social accounts on Instagram without signing out. This most-requested Instagram feature, will have us avoid the hassle that comes with logging in and out every time we want to post a photo or check a notification. Other network, such as Twitter … More Love It: Instagram Will Let Users Switch Among Accounts

Love It: The Power of Gamification in E-commerce Marketing Strategy

As I was researching about strategies to motivate action and drive engagement with prospects, customers and partners on a website Mr. Yorke E. Rhodes III, my eCommerce lecturer, who also happens to be a Global Business Strategist at Microsoft focusing,  introduced us to the concept of “gamification”. Like many marketers, I have heard of game theory as a method pertaining to advertising, but … More Love It: The Power of Gamification in E-commerce Marketing Strategy

Love It: Consumers Are in Control but Brands’ Narrative Is Still in Your Hands

Lack of control is scary to brands and it’s understandable. Yet, as social media platforms have taken some of the marketing power away from brands and given it to consumers, companies are losing the power to control the perception of their brands through perfectly orchestrated campaigns. Consumers — with a happy Facebook post, an angry … More Love It: Consumers Are in Control but Brands’ Narrative Is Still in Your Hands

Love It: The World Is Moving Toward a “Pay-to-Play” Internet

Startups, business owners and entrepreneurs rely on the Internet to create a market, launch their businesses, advertise and distribute their goods, applications and services to customers. The Internet, more than any other invention of our time, has unlocked possibilities we couldn’t imagine a generation ago. The big reason for it is the fact that most … More Love It: The World Is Moving Toward a “Pay-to-Play” Internet